Smarter Recharge Subscriptions, Better Retention, Higher LTV
How we helped Shimmerwood turn first-time buyers into long-term customers — without adding complexity
[The Challenge]
Shimmerwood had a growing DTC business but no subscription offering. They knew subscriptions could drive retention and revenue — but only if the experience was easy for users and effortless for the team.
They didn’t want a generic Recharge install. They needed:
- A frictionless way for customers to subscribe
- Full control over product mix and inventory
- Zero-maintenance backend logic
- A branded, seamless UX that didn’t feel like an add-on
Client:
shimmerwood.com
Type:
Beverages
Platform/Tech:
Shopify, Recharge, Klaviyo
Location:
USA 
[Business Impact]
Crafted a luxurious, custom shopify experience that fuses dynamic animations with speed-optimized design — reflecting the brand’s elegance and driving customer engagement
20%
of Shimmerwood’s total revenue
now comes from subscriptions
2.3x
more likely to reorder
via subscription than one-time
0
no dev time required to run or update
Post-launch support needs dropped to near zero
[What We Delivered]
We built a fully custom “Build Your Box” subscription flow, live here.
Customers can:
- Choose box size: 12, 24, or 48 cans
- Mix and match flavors (e.g. 3 lime, 6 orange, 3 ginger)
- Select one-time or recurring delivery
- Skip, pause, or update their subscription anytime — no support required
On the backend:
- nventory-aware logic: sold-out flavors are hidden in real-time
- Fully editable CMS: client can manage products, limits, and UI with no dev work
- Styled Recharge portal: matches the site design, improves trust and UX
Client Testimonial
We didn’t just want to ‘add subscriptions’ — we wanted something that felt native to our brand and effortless for our customers. hulo.dev absolutely nailed it.The build-a-box experience works beautifully, our customers love the flexibility, and best of all, we haven’t needed to touch the backend since launch. Subscriptions now make up over 20% of our revenue, and it just runs. Highly recommend.
[faq]
Questions we think you might like answers to:
What happens when a flavor goes out of stock?
The system automatically hides out-of-stock flavors from the selection interface, so customers only see what’s currently available. This avoids frustration and reduces support load.
How does the subscription flow work for customers?
Customers start by selecting their box size (12, 24, or 48 cans), then choose their preferred flavors and delivery frequency. They can subscribe or purchase one-time — all in a clean, branded experience that’s easy to navigate.
Can customers manage their own subscriptions?
Yes. Customers can pause, skip, or change their subscription at any time without contacting support. The experience is powered by Recharge but styled to feel fully native to the Shimmerwood site.
Is the system easy for the Shimmerwood team to update?
Absolutely. Product availability, limits, and messaging are fully editable through Shopify — no developer needed. It’s designed to be low-maintenance and flexible.
How does this setup impact retention?
By giving customers control and flexibility, the subscription flow reduces cancellations. Instead of unsubscribing, customers simply change flavors or skip a shipment — resulting in higher LTV and fewer lost customers.
Does this require ongoing developer support?
No. The entire setup was built to be self-sufficient. Post-launch, Shimmerwood hasn’t needed dev assistance to manage or scale their subscription offering.
Ready to fix your subscription and actually grow with it?
Let’s create a subscription experience that keeps customers coming back, works with your inventory, and runs without constant developer support.
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