Grover Rad: Shopify Development for an Editorial Brand

Year:

2022

Scope:

Website development

Platform/Tech:

Shopify, GSAP, Klaviyo

Custom Shopify build based on client-provided design and identity.

[the problem]

Grover Rad needed a Shopify site built from detailed design files — with full flexibility to update products and collections over time.

We received complete visual assets and layouts, and our role was to bring them to life on Shopify without compromising structure, responsiveness, or visual quality.

We built a flexible backend setup, allowing the brand to easily manage new product launches, seasonal changes, and site updates — without needing ongoing developer support.

Client:

groverrad.com

Type:

Fashion / E-commerce

Location:

USA

Designer Collaboration:

elliebenuska.com

[some numbers]

Smart structure, faster launch, and tools that support growth.

+28%

email list growth in first two months

“Notify Me” and strong content flow helped turn interest into future customers.

3

weeks from build start to launch

Kept things efficient without compromising structure or layout.

+32%

product page engagement

Clear structure and consistent visuals helped users stay longer and explore more.

[one cool feature]

Custom “Notify Me” System — Built for a Growing Collection Model

Because Grover Rad releases seasonal collections with limited inventory, it was important to capture interest even when products sold out. We built a custom “Notify Me” flow directly into the Shopify store — no third-party apps, no extra layers.

The system collects customer emails when items are out of stock, automatically tags interest for future restocks, and keeps the brand’s email list growing. It’s lightweight, branded, and gives the team full control over inventory-driven marketing — without extra overhead.

[Client Testimonial]

We needed a developer who could translate a detailed creative vision into a working Shopify site without sacrificing structure or quality. Everything was executed exactly as designed — clean layouts, consistent typography, and full flexibility for the client to manage collections. The final site feels true to the brand and works beautifully across every screen.