Personalized Subscriptions That Actually Convert
How we helped LOULOU recommend smarter feeding plans — and turn dog owners into subscribers
[The Challenge]
LOULOU wanted to offer personalized meal plans for dogs — but the path from browsing to subscription wasn’t working. Customers had to calculate portion sizes, figure out quantities, and choose products manually. It created friction and reduced conversion.
They didn’t want a generic Recharge install. They needed:
- A guided way for users to get a personalized feeding plan
- Smart logic to recommend exact product counts
- A seamless transition from quiz to subscription box
- An experience that felt premium and built trust with first-time buyers
Client:
LOULOU Paris
Type:
Pet Food
Platform/Tech:
Shopify, Recharge, Klaviyo
Location:
France 
[Business Impact]
We helped LOULOU replace a generic “subscribe and save” offer with a tailored, quiz-powered subscription system.
70%
of new customers
now enter through the quiz flow
45%
decrease
in abandoned carts related to product confusion
2%
of customers
contact support with feeding or bag-size questions
[What We Delivered]
We designed and developed a custom quiz experience that walks customers through key steps like:
Customers can:
- Answer simple questions about their dog: name, breed, weight, activity level, and allergies
- Instantly see a personalized feeding plan and recommended food quantity
- Get a clear recommendation: exact number and size of bags per delivery
- Subscribe with a pre-filled frequency and quantity — no manual steps needed
- Understand savings for subscription vs one-time purchase, up front
On the backend:
- Smart logic calculates daily intake and maps it to the right SKU mix
- Quiz results feed directly into a pre-filled Shopify cart with subscription selected
- Fully editable structure — LOULOU can update logic, pricing, and plans with no dev work
- Built-in rules ensure customers only see in-stock and relevant options
- Custom styling for the quiz flow — clean, brand-aligned, and mobile-friendly
the client got
- Higher subscription conversion
- Personalized plans improve trust and reduce guesswork
- Fewer support questions about feeding quantity or bag size
Client Testimonial
We wanted an experience that felt premium, intelligent, and simple — and hulo.dev absolutely delivered. The quiz not only looks beautiful but works like magic behind the scenes. Customers get a clear recommendation, and we see more confident subscribers as a result.
[faq]
Questions we think you might like answers to:
Is the logic editable by the LOULOU team?
Yes — that was a key part of the brief. All logic, pricing, SKUs, and copy are managed via metafields and quiz settings. The team can adjust recommendations at any time, no developer required.
How is this different from a regular Recharge setup?
Most Recharge installs offer a “subscribe and save” button — that’s it. LOULOU needed a smarter flow that calculated bag sizes, feeding schedules, and quantities automatically. We built a fully custom quiz with Recharge powering the backend — no plug-and-play templates.
Can customers still shop without using the quiz?
Yes. The quiz is the main conversion path, but it’s not the only one. Customers who already know what they want can shop as usual. The quiz is designed to guide — not gate — the experience.
How does the quiz calculate portion size and product count?
We worked with LOULOU to build custom logic based on breed, weight, activity level, and allergies. This logic dynamically calculates daily intake and maps it to the optimal bag mix and delivery frequency — no guesswork required.
What happens after the quiz?
Customers land directly in a Shopify cart pre-filled with the recommended products and subscription frequency. No confusing steps. No decisions to make. They just review and checkout.
What was the impact?
70% of new customers now start their journey through the quiz, and support questions about feeding amounts have dropped by 98%. Conversions are up. Confusion is down.
Ready to fix your subscription and actually grow with it?
Let’s create a subscription experience that keeps customers coming back, works with your inventory, and runs without constant developer support.
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