Why Running a Blog on Squarespace Just Makes Sense — And What We Do With It

At first glance, blogging on Squarespace feels almost too simple — and that’s exactly the point.

Unlike more complex CMS platforms, Squarespace gives you everything you need to start publishing right away: built-in SEO tools, clean content structure, flexible tagging, and even comment moderation — all from a visual interface that feels more like Notion than WordPress.

You don’t need dev experience. You don’t need plugins. You don’t even need to think about hosting or updates.

If you just want to start writing and share your ideas, Squarespace makes it easy. And when you're ready to grow, that same system becomes a flexible foundation for more advanced features.

What Squarespace Gets Right Out of the Box

Squarespace blogging isn’t a bolt-on feature — it’s fully integrated into the platform. That means every post and tag is crawlable, editable, and manageable from the same place you build your site.

• Clean, distraction-free post editor
• Tags and categories for organization
• Custom SEO title and description per post
• One-click comment toggles
• Scheduled publishing
• Private or members-only content
• Mobile-friendly backend for editing on the go

But Sometimes You Need More — and That’s Where Dev Comes In

Squarespace is designed to be simple — but not always customizable. And once you hit the limits of the default layouts or data structure, you’ll want a developer who knows the platform inside out.

We’ve worked with clients who had unique needs — from fully branded blog layouts to advanced content filtering — and helped them extend what Squarespace can do while keeping it stable and easy to manage.

1. Custom Blog List Layouts

Instead of the default grid, we’ve implemented custom designs that:

• Highlight featured posts
• Dynamically style entries by category
• Adapt layout depending on post count or tag

2. Reading Time & Post Filters

We’ve added estimated reading time per post (great UX) and built category/tag filters into the blog list pages — something not available natively.

3. Brand-Aligned Post Templates

We often take Figma designs from a client’s branding team and implement them as post templates — ensuring consistent spacing, fonts, and rhythm across the site.

Client example placeholder: “[Client X] — Interior design studio with immersive storytelling blog”

4. Newsletter & Email Integrations

We’ve helped clients connect their blog to Squarespace Email or Mailchimp — automatically pulling content into email campaigns and making signup forms feel like part of the experience (not pop-ups from another tool).

5. Dynamic Content Blocks

Using Squarespace’s summary and content blocks, we’ve made blog posts reusable across the site — like in homepage carousels, related-article sections, or even callouts on product pages.

Client example placeholder: “[Client Y] — Clean beauty brand repurposing blog posts in its subscription flow”

The Bottom Line

If you just want to write and publish — Squarespace makes it easy.

But if your brand wants a blog that feels designed, integrated, and built to scale with the rest of your site — working with a development team makes all the difference.

We’ve helped clients in fashion, food, education, design, and skincare build blogs that don’t just function — they feel like a natural extension of their brand.