Shimmerwood: Launching a Fresh DTC Experience with Shopify

Year:

2022

Scope:

Website development

Platform/Tech:

Shopify, Recharge

Full-store build with subscriptions, Klaviyo, and clean UX.

[the problem]

Shimmerwood needed more than just a store — they needed a full e-commerce system that captured their playful brand identity, supported a custom subscription flow, and set them up for real growth.

Posture Media led the creative direction, brand foundations, UX/UI design, photography, and content. Our role was to take those assets and turn them into a fully functioning Shopify website — optimized for both storytelling and high-volume transactions.

The most technically complex piece was the Build-a-Box feature: a fully custom flow allowing customers to mix and match flavors for subscription or one-time purchase. We also ensured the backend stayed manageable for the Shimmerwood team — from inventory logic to marketing integrations.

Client:

shimmerwood.com

Type:

CBD-Infused Beverages

Location:

USA

Design Collaboration:

posturemedia.com

[some numbers]

Custom build, built-in conversions, and a foundation for scale.

+28%

average order value with box builder

Flexible bundling encouraged larger purchases per transaction.

3×

increase in website traffic post-launch

SEO-friendly structure and strong creative direction drove organic discovery.

100%

longer average session duration

Playful UX and storytelling encouraged deeper engagement.

[one cool feature]

Custom Build-a-Box Flow — Built Natively Inside Shopify

We developed a fully custom Build-a-Box feature that lets customers mix and match Shimmerwood flavors, subscribe, and check out — all without leaving the product page or using any third-party apps.

The system dynamically tracks selected cans, adjusts pricing automatically, and ties everything back to Shopify’s inventory and subscription logic. It feels effortless for the customer — and stays lightweight, branded, and easy for the Shimmerwood team to manage behind the scenes.

[Client Testimonial]

Bringing Shimmerwood online was a huge milestone for us, and the team made it feel easy. They built a site that’s not only beautiful and true to our brand, but also smart under the hood — from the subscription flow to the custom Build-a-Box feature. Everything works exactly how we hoped. It’s fast, it’s clean, and it’s helping us grow the right way.