Fade to Nothing: A Portfolio, Built Precisely

Year:

2021

Scope:

UX/UI, Website development

Platform/Tech:

Squarespace, Figma

Minimalist website blending clarity, precision, and intentional user experience.

[the problem]

Fade to Nothing came to us with a clear creative direction — and a need to translate it into a portfolio site that worked exactly as designed.

The client delivered detailed mockups and a strong sense of how the site should look and feel. Our role was to build it in Squarespace without compromise — every grid, type scale, and transition needed to match the original intent.

We worked within Squarespace’s structure while extending it where needed, applying custom styling and layout logic to ensure the final site mirrored the design precisely across all breakpoints — polished, responsive, and client-manageable.

Client:

fadestonothing.com

Type:

Design Studio specializing in product, brand, and visual storytelling

Location:

Los Angeles, CA

[some numbers]

Built to showcase the work — clean, intentional, and fully editable.

3

weeks from dev start to live launch

Fast delivery without shortcuts or visual trade-offs.

75%

of users visited at least two projects

The new flow encouraged deeper engagement with the work.

0

developer support needed post-launch

Everything built for easy edits within Squarespace.

[one cool feature]

A Full-Screen Horizontal Slider That Showcases the Work — Front and Center

The homepage opens with a fullscreen, horizontal scroll experience — each project image filling the viewport and linking directly to its case. It’s a bold, minimal entry point that keeps the focus where it belongs: on the work.

We built the slider to pull directly from the portfolio CMS, so updates stay easy. Despite Squarespace’s structural limits, the result is fluid, responsive, and fully manageable — letting the studio’s visuals speak for themselves.

[Client Testimonial]

We had a clear visual direction and needed a dev team that could bring it to life without compromise. Everything was implemented exactly as designed — from layout to interaction. The final site is fast, responsive, and easy for us to manage on our own. Clean work, no hand-holding, just solid execution.