Formm Studio: A Study in Digital Simplicity

Formm Studio: A Study in
Digital Simplicity

Year:

2024

Scope:

UX/UI, Website development

Platform/Tech:

Squarespace, Figma

Minimalist website blending clarity, precision, and intentional user experience.

[the problem]

Formm Studio came to us with a clear goal: create a digital presence that mirrors their design principles — minimal, deliberate, and deeply intentional.

Our task was to translate their creative vision into a digital space that felt as considered as their built work. Every layout, animation, and interaction needed to feel effortless, without any visual noise.

We led both UX/UI design and development, focusing on reducing friction and elevating clarity. From subtle motion to editorial typography, the site was built to honor white space and let the work speak for itself.

Client:

formmstudio.com

Type:

Architecture and Interior Design studio

Location:

USA

[some numbers]

Brought Formm Studio’s creative ethos online — with clarity, control, and elegant technical execution.

98%

Performance score on launch

lightweight architecture and optimized assets ensured near-instant load times, even with subtle motion and visuals.

42%

Boost in Engagement

visitors stayed longer, exploring more content thanks to clean navigation and distraction-free UX.

3×

More project inquiries in the first month

The refined UX and clear content structure helped drive more qualified submissions through the contact form post-launch.

[one cool feature]

Split-Screen Homepage With Randomized Project Visuals for a Subtle, Ever-Fresh First Impression

To bring variation to the homepage without breaking its minimalist tone, we introduced a randomized image load within the split-screen layout. Each time a visitor lands on the site, a new project visual is displayed.

This subtle touch creates a quiet sense of movement and freshness. It invites repeat visits and keeps the experience visually interesting — all while maintaining the clarity and restraint that define Formm Studio’s aesthetic.

[Client Testimonial]

We had a clear vision and high standards — and hulo.dev delivered at every level. From the earliest design decisions to the final lines of code, they approached the project with total focus and precision. Every element feels intentional, every interaction considered. The final site is effortless, editorial, and completely aligned with our studio’s values. It’s not just a portfolio — it’s a digital extension of how we think, design, and work.