14th Night: Functional Shopify for a Story-Led Brand

Year:

2022

Scope:

Website development

Platform/Tech:

Shopify, Recharge, Klaviyo

Custom Shopify build supporting subscriptions, pre-orders, and rich storytelling.

[the problem]

14th Night came to us with a fully custom design — our job was to turn that editorial, story-driven vision into a seamless, high-performing Shopify experience.

We were tasked with faithfully implementing a richly illustrated, editorial design into a fully functional Shopify store. The challenge was to maintain both visual integrity and site performance — ensuring nothing was lost in translation.

From Recharge-powered subscriptions to a custom pre-order flow and Klaviyo integration, we developed a scalable system under the hood — all while keeping the experience smooth, branded, and intuitive across every device.

Client:

14thnight.com

Type:

Clean Beauty / Hair Care

Location:

USA

Design Collaboration:

elliebenuska.com

[some numbers]

Helping 14th Night launch with clarity, conversion readiness, and long-term flexibility.

38%

Faster page load than industry average

Even with layered visuals and custom animation logic, the site stays fast and responsive across devices.

3+

Custom Integrations

Recharge, Klaviyo, and Pre-Order flow

+65%

email capture rate

Smart integration of forms and pre-order flows helped convert visitors into subscribers.

[one cool feature]

Custom Pre-Order and Subscription Integration

We implemented a seamless pre-order system alongside Recharge-powered subscriptions, allowing 14th Night to manage product launches and recurring sales effortlessly.

This integration ensured a smooth customer experience while providing the flexibility needed for the brand’s unique product offerings.

[Client Testimonial]

We had a clear vision and high standards — and hulo.dev delivered at every level. From the earliest design decisions to the final lines of code, they approached the project with total focus and precision. Every element feels intentional, every interaction considered. The final site is effortless, editorial, and completely aligned with our studio’s values. It’s not just a portfolio — it’s a digital extension of how we think, design, and work.