Shahira Lasheen: A Shopify Rebuild for Elevated Fashion

Year:

2025

Scope:

Website development

Platform/Tech:

Shopify, Klaviyo

Custom Shopify build for a luxury fashion house with international shipping and editorial-inspired layouts.

[the problem]

Shahira Lasheen came to us with no live e-commerce store — our job was to build a luxurious, scalable Shopify site that could showcase hundreds of couture products without losing the brand’s elegance.

we were tasked with designing and developing a premium Shopify experience from the ground up. the client had an extensive product archive — but no digital storefront. our challenge was to create an immersive, fashion-forward site that could scale with the brand’s growing collections while maintaining high performance.

from managing deep collections and variants to building reusable, styled sections, we created a robust yet editorial-feeling system that lets the team spotlight bestsellers, new arrivals, and seasonal drops — all while keeping the interface elegant and easy to navigate.

Client:

shahiralasheen.com

Type:

Fashion / Couture

Location:

United Arab Emirates

[some numbers]

Helping Shahira Lasheen launch a digital flagship that honors couture craftsmanship and supports catalog scale.

500+

products and variants

A robust system built to handle volume — while preserving visual clarity and high-end aesthetics.

100%

custom collection layouts

Tailored to Shahira’s couture lines, with unique filtering and editorial-style content per drop.

1.3s

average page load time

Despite large-format imagery and detailed galleries, the site loads swiftly across regions.

[one cool feature]

Integrated Appointment Booking with Product Preselection

We built a custom showroom booking feature that allows customers to schedule appointments directly through the website — selecting both a time slot and the product(s) they want to try on.

This flow not only improves operational efficiency for the Shahira Lasheen team, but also delivers a high-touch, concierge-style experience for clients exploring couture pieces.

We had an ambitious vision — to bring our entire couture catalog online while preserving the luxury and intimacy of the in-person experience. hulo.dev delivered beyond expectations. From performance to polish, every part of the site reflects our brand values. The booking system, in particular, helped us bridge digital and physical client journeys.
The final result is not just a website — it’s an elegant extension of our showroom.