by Crawford: Custom Squarespace Execution at Scale

Year:

2025

Scope:

Website development

Platform/Tech:

Squarespace

Custom Shopify build supporting subscriptions, pre-orders, and rich storytelling.

[the problem]

Sam Crawford needed a development partner to help bring his high-volume Squarespace design to life — without cutting corners or hitting platform limits.

The scope included dozens of pages, service blocks, animations, plugins, and mobile-specific considerations. Our role was to build everything cleanly and scalably inside Squarespace, staying true to layout while making the site fast and flexible.

We handled structure, responsiveness, and integrations — ensuring the site would support by Crawford’s ongoing growth, plugin ecosystem, and expert brand positioning. No hacks, no shortcuts, and full fidelity across devices.

Client:

bycrawford.com

Type:

Squarespace Studio

Location:

[some numbers]

Delivering an enterprise-level Squarespace build with seamless UX and serious business outcomes.

5x

Lead volume increase

From 30/month to 5/day — and still growing

+10k

Lines of custom code

Engineered on top of Squarespace

0 mins

Downtime during relaunch

Live edits, staged rollout, no disruption

[one cool feature]

Modular Page System for Endless Flexibility

We built a fully modular structure using 40+ interchangeable content blocks, giving Sam and his team the ability to remix layouts, build new pages, and adapt content — all without additional development.

This system turned a high-volume site into a flexible platform, built to evolve with the brand’s ambitions.

[Client Testimonial]

We knew exactly what we wanted — and hulo.dev made it real. They didn’t just follow specs; they pushed every element to perform. From advanced interactions to backend reliability, their execution was thoughtful, sharp, and uncompromising. The final site goes far beyond a typical Squarespace build. It’s fast, powerful, and built to convert — without sacrificing an ounce of aesthetic clarity.